Category Management Yesterday, Today & Tomorrow – An ECR Community Review of current practices in Category Management 2020
ECR Community is delighted to announce the release of a global review of Category Management practices throughout the retail and CPG sector.
The 200-page Review, supported by dunnhumby & Hoffrogge, includes 14 global case studies, 3 ECR Community Reports and major insights articles on CM, shopper marketing and relevant technology.
Brian Harris, Senior Advisor Luc Demeulenaere, Senior Advisor
“For over 30 years, Category Management has provided the business principles and methodology to ensure that retailers and manufacturers focus their marketing decisions on the consumer and shopper. Its ability to adapt to the dynamic changes that are continually shaping the industry has been a hallmark of its success. This report provides the roadmap and specific actions that retailers and manufacturers need to take to ensure that their Category Management capabilities continue to deliver maximum competitive advantage. It is a “must read’ for all senior managers, Category Management professionals and students interested in a career in consumer goods marketing.”
3 webinars took place in 2021 to promote the Review and allow contributors to discuss their case studies.
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