Category Management Yesterday, Today & Tomorrow – An ECR Community Review of current practices in Category Management 2020

ECR Community is delighted to announce the release of a global review of Category Management practices throughout the retail and CPG sector.

The 200-page Review, supported by dunnhumby & Hoffrogge, includes 14 global case studies, 3 ECR Community Reports and major insights articles on category management, shopper marketing and relevant technology.

This global ECR Community Category Management publication has a clear objective. To build a community platform to help the practitioner and the manager to deal with the massive speed of change that is impacting the marketplace today.

The publication gives both a historic and a future view on the methodology for how to go-to-market as a retailer or a product manufacturer and is food for thought to all who have an interest in the business of value creation with the consumer and the shopper.

The Review brings together a truly representative mix of companies of all different sizes from SMEs to international corporations, as well as companies from Asia, Europe, and North & South America.

This is the 4th major publication on Category Management from ECR Community.  It follows the “ECR Europe Category Management Best Practices Report” 1997, “Day to Day Category Management” 2000 and “The Consumer and Shopper Journey Framework” 2011.

“Category Management Yesterday, Today & Tomorrow – An ECR Community Review of current practices in Category Management 2020” is available to download free of charge from


Watch the launch webinar for ECR Community’s latest publication:

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